Expert commentary & brand partnerships
Dr Sophie Mort, known as Dr Soph, is a clinical psychologist and bestselling author who turns research into credible, quotable insight — as a long-term brand spokesperson, on campaigns, on air and on stage.
Former British Mental Health Expert at Headspace (2023–26). Quoted weekly in the national press. Consulted directly by the Princess of Wales on early childhood.
Trusted by
Six-week snapshot · 7 features · 24 Aug – 1 Oct 2026
Journalists at these titles come to Dr Soph for her take on why people do what they do. The same audiences are the ones your brand reaches through her.
Marie Claire
24 August 2026
“A boundary is about deciding what you are and are not willing to participate in, and then acting accordingly. It is about managing your own behaviour, rather than controlling somebody else's.”
Marie Claire
31 August 2026
“Friendships need time, availability and repeated contact, and adulthood often removes all three.”
Betches UK
4 September 2026
You feel responsible for their wellbeing — if you feel that you need to defend, rescue or look after someone who doesn't actually know you, check in with yourself.
Stylist
10 September 2026
“Attachment style is literally a relational blueprint. The bonds that we have early in life form a blueprint of how we understand relationships going forward.”
Marie Claire
15 September 2026
“There is a strong neuroscience literature showing that imagining future events recruits some of the same systems involved in remembering and experiencing events.”
Psychologies
24 September 2026
“Overwhelm is not typically a sign of disinterest, but a signal that the nervous system is operating beyond its threshold.”
Psychologies
October 2026 · Print issue
“Partly it's a genuine attempt at perspective, trying to feel better by shrinking the problem. Partly it's protective: ‘If my pain doesn't count, I don't have to sit in it.’”
In print — October issue
Bring a psychologist into the room.
Your brand's expert spokesperson, month after month.
See the Headspace partnership ↓Research interpretation, campaign content, co-created products and media days.
See campaign case studies ↓Studio, remote and live psychology analysis for TV and radio.
See broadcast work ↓Evidence-based input for organisations, charities and policy teams.
See advisory work ↓Keynotes, expert panels, workshops and on-stage interviews.
See talks and events ↓How it works
1. Send a short brief. 2. Hear back within 72 hours with a plan and a quote. 3. Delivered to your deadline. Day rates and retainers on request.
Speaks & comments on
Human behaviour and why we do what we do—from relationships, modern dating and cultural trends to habits, work, parenting and wellbeing.
An expert voice for your brand, month after month.
Dr Soph partners with a small number of brands on an ongoing basis as their expert spokesperson, commenting on news and trends, fronting launches and research, and representing the brand at events. Your PR team gets a credible, recognisable psychologist to call on, without building the expertise in-house.
From 2023 to 2026, Dr Soph was the UK voice of one of the world's best-known mental health brands. When journalists wanted a psychologist's view, she spoke for Headspace in national and international media, bringing clinical credibility to the brand's public conversation. She also represented Headspace in person, running workshops and speaking at events.
“Her ability to communicate complex psychological concepts to both professional and lay audiences is unparalleled, making her an invaluable asset to our team.”
In person for Headspace
Live workshop · London
A live workshop for young people navigating the stress of the 2024 UK general election, covering politics, emotions and coping, and closing with a guided mindfulness session.
Talk and live interview · South London
A talk at a major Headspace event, where Dr Soph also interviewed another expert on stage as part of the day's programming.
What you can commission
Tailored to your brand. Retainer rates on request.
Discuss an ongoing partnershipResearch made relevant, credible and useful.
Dr Soph works with brands to interpret their in-house findings alongside current psychological research, then turns that evidence into expert commentary for launches, written materials and media activity. Many ongoing partnerships start with a single campaign.
For Interflora's campaign helping Brits navigate difficult conversations, Dr Soph went beyond commentary. She worked with the brand to develop 25 psychology-backed conversation prompt cards, designed to help people start emotionally complex chats — later made available as a card pack alongside flowers. She also provided expert-led content across media and social, keeping the campaign rooted in credible psychology while staying warm and accessible.
Campaign results
75
pieces of coverage
228M+
reach
91%
positive sentiment
“Dr Soph created expert-led content across media and socials — her thoughtful yet media-friendly tone ensured the campaign stayed rooted in expertise, while still feeling warm and accessible.”
Dr Soph interpreted David Lloyd's in-house research and connected it to up-to-date exercise science, translating the findings into practical takeaways for busy people. She then fronted a full broadcast day, speaking live across 10 radio stations UK-wide to share the research and actionable health advice with listeners.
10
radio stations
1 day
full UK broadcast
Also worked with
Samsung · Coca-Cola · British Airways · Amazon Alexa · B&Q · BOXT · Vueling
What you can commission
Scoped to your campaign. Day rates on request.
Discuss a campaignLive psychology, on air.
Producers book Dr Soph to explain behaviour as it happens, clearly, warmly and on the record.
Dr Soph was the show's psychologist across the series. She watched every episode, tracking the themes and behavioural patterns emerging in the house, and shared her analysis with the production team, alongside answering their questions about what they were seeing. Together they used this to shape each live segment on Late and Live. Then, live on air in front of millions, she unpacked contestant behaviour in real time: clear, calm and grounded in psychology.
How it worked
Watch
Every episode, tracking behavioural patterns in the house
Brief
Sharing themes with the production team and answering their questions
Deliver
Live analysis on air, in front of millions
“Sophie's insights were invaluable, offering viewers a nuanced understanding of the contestants' actions and decisions within the highly charged environment of the Big Brother house.”
Watch selected appearances
Regularly on air
When the news cycle calls for a psychologist, producers call Dr Soph.
What you can commission
Day rates on request.
Enquire about broadcastClinical science, translated into strategy, products and public guidance.
When a brand, tech team or organisation is working on a mental health product, app or campaign, what they often need is someone on the ground who knows the psychology and science inside out. Dr Soph reviews the current research on your topic, identifies the guidelines and evidence-based approaches that apply, clarifies who it's really for, and turns the science into practical direction and guidance people can use.
In 2022, Dr Soph was consulted directly by Catherine, Princess of Wales, for The Royal Foundation, summarising the research on the early years of life and the biopsychosocial factors that shape long-term development, to guide her understanding of her future work and the direction of the foundation.
The following year, The Royal Foundation invited Dr Soph back — this time on stage ↓
Department for Education · Research to public guidance
Dr Soph summarised the psychological research on supporting children and families with the return to school, turned it into clear guidance, and designed and presented videos for the Department to share on social media for families to follow.
How it works for brands, products and apps
01 · The evidence
What does the research actually say? Which guidelines and evidence-based approaches apply to your topic?
02 · The audience
Who is this really for, what will get in their way, and what will help them engage safely?
03 · The output
Turning the science into product direction, content, toolkits or video, as with Interflora's psychology-backed conversation cards.
What you can commission
Scoped to your project. Rates on request.
Enquire about advisory workHolding the room, on stage and on panels.
Event organisers book Dr Soph for keynote talks, expert panels, fireside interviews and audience Q&A.
The following year, Dr Soph joined the expert panel at The Royal Foundation's Shaping Us National Symposium, presenting on early childhood alongside Harvard academics, former Prime Minister Tony Blair and Sir William Hague.
Watch — Dr Soph on early childhood
Also
Live event hosting and interviewing.
What you can commission
Fees on request.
Enquire about speakingSend a short brief: what you need, your deadline and where it will run. You will hear back within 72 hours. Or email soph@drsoph.com. Journalists on tight deadlines: please include your deadline in the subject line.
The fee sheet covers expert commentary and media interviews. Broadcast series, resident-expert roles, brand ambassadorships and retainers are priced on request.